Winning Smart

Just finished work on this commercial for R D I. The location was an old steel mill that had been converted into what is now Cincinnati Fitness Boxing. It had all the right elements—7,000 square feet of exposed brick, wood beams, high ceilings (tall enough for the trains to roll into the building when it was a steel mill), a boxing ring, and every other conceivable piece of boxing workout gear imaginable.

We thought we were the smartest kids in the class when we discovered this hidden treasure of a location. But, it turned out that we weren’t the first crew to plant our flag and make magic, here. But hey, if it was good enough for a Mickey Rourke film, then we must have been onto something when we made the choice to shoot our piece, here, too.

The location, along with a great crew, and a patient and tireless boxer, combined to make a flawless shoot. We’re really proud of the way it turned out. Jump over to my portfolio and have a look.