Winning Smart

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Just finished work on this commercial for R D I. The location was an old steel mill that had been converted into what is now Cincinnati Fitness Boxing. It had all the right elements—7,000 square feet of exposed brick, wood beams, high ceilings (tall enough for the trains to roll into the building when it was a steel mill), a boxing ring, and every other conceivable piece of boxing workout gear imaginable.

We thought we were the smartest kids in the class when we discovered this hidden treasure of a location. But, it turned out that we weren’t the first crew to plant our flag and make magic, here. But hey, if it was good enough for a Mickey Rourke film, then we must have been onto something when we made the choice to shoot our piece, here, too.

The location, along with a great crew, and a patient and tireless boxer, combined to make a flawless shoot. We’re really proud of the way it turned out. Jump over to my portfolio and have a look.

Much to Do

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Much To DoWe wrapped up principal shooting for the documentary, on Friday, with a stop at Nine Giant Brewing. They are the newest of the ten breweries we’ve filmed, and as you can see here, they’re literally at the beginning stages of what will become their brewery. They are as excited and as passionate about local craft brewing, as any of the more seasoned brewers we’ve interviewed. They know there’s still much to do, before they can unleash their dream on a thirsty world.

We’ve got much to do, as well. With principal shooting done, I’m excited to be moving forward to the next phase… post production. First, I’m transcribing all 19 interviews, before I offline. There’s a lot of great material to go through, and I am in the fortunate position of having the problem of deciding what to leave out, instead of not having enough to put in. It’s a good problem to have, but like I said, there’s much to do.

Tradition

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MoerleinWe’re half-way through shooting for the craft documentary. Today’s shoot was at Christian Moerlein Brewing Company and we got some really great footage and interviews. Having total access to such an historic institution, with such great people, was (pardon the pun) intoxicating. There were so many great things to film, and even though the facility is huge (roughly 100,000 square feet of huge), it’s clear that this brewery takes pride in continuing their 162-year-old tradition of hands-on craft brewing, in everything they make.

Craft

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documentarystillThis is Jeff Graff, the owner and brew master of Paradise Brewing. He’s one of the many great people that I’ve had the pleasure to interview during the production of the short documentary I’m currently directing, about the resurgence of craft brewing. This shot is a color test from a clip of the interview. So far, so good! It airs this September. More details to follow.